![]() ![]() (Cybill Shepherd wore a bright orange pair on the 1985 Emmy’s red carpet.) Icons like Pamela Anderson and Kate Moss wore white sneakers casually throughout the ‘90s. Jane Fonda’s aerobics videos popularized the pair, and they quickly became a fashionable pair of walking shoes for ‘80s ladies. ![]() In 1982, girls got options: Reebok Freestyle sneakers came onto the scene as one of the first white sneakers designed specifically for women. But these early iterations were primarily only white sneakers for men. Adidas’ Stan Smith sneakers’ debut in 1965 coincided with the tennis boom of the ‘70s and ‘80s, and soon the shoes bled off the court and into fashion, seen on the heels of icons like John Lennon. In the 1910s, Keds and Converse created sneakers with white canvas uppers and rubber soles, designed for sport. Modern white sneakers have a humble origin story. ![]() White running sneakers add edge to athleisure, and white canvas sneakers are comfortable kicks for lazy weekends. Loosening dress codes mean that women can sideline their strappy heels and wear chic white sneakers to the office. This increase in demand has led luxury brands to create sleek offerings - there’s a time and place for canvas kick-arounds, but you can also find luxury leather styles from Gucci, Chloé, and other fashion houses. White sneakers are in high demand: According to a Future Market Insights report, the white sneaker market is projected to reach $21 million by 2032, with shoppers increasingly seeking out stylish options. ![]()
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